Fly with Us into the Future...
For more than 88 years, Hawaiian Airlines has remained synonymous with Hawaiian culture, traditions and pride. With a fleet of over 50 aircraft, 27 destinations and 6,500 employees, we have grown and built a unique reputation for sharing an authentic Hawaiian experience with our guests.
Pualani has always been our beacon of Hawaiian hospitality. While her appearance has changed throughout the years, she remains a promise to our guests that we offer something no other airline can - the warmth, care and generosity that are hallmarks of our Hawaiian culture. Now, more than ever, our commitment to elevated service continues to be our competitive edge.
A New Look for Pualani
We are unveiling a refreshed logo, livery and overall creative look that honors Pualani and the Hawaiian hospitality she represents. We aimed to retain the essence of our brand and move forward with a bolder, truer expression of our unique identity.
Pualani, with her welcoming smile and proud gaze, embodies our culture even more clearly. Known as the “flower of the sky,” Pualani is now framed by the rising sun, watching over our guests and crew along their journey. To celebrate her regal status, we are featuring purple more prominently in our color palette, complemented by an updated graphical style that reflects our reputation as a premium, global brand.
Refreshed Aircraft Design
In our livery, or exterior aircraft paint, you will see a bold, contemporary rendition of our rich cultural tradition. Pualani looks out over the aircraft from an even more prominent position on the tail. A maile lei—one we use for important occasions—wraps around the body of the aircraft to symbolize the warm welcome we extend to our guests, and the ways that our traditions bind us together as an ‘ohana (family).
In our livery, or exterior aircraft paint, you will see a bold, contemporary rendition of our rich cultural tradition. Pualani looks out over the aircraft from an even more prominent position on the tail. A maile lei—one we use for important occasions—wraps around the body of the aircraft to symbolize the warm welcome we extend to our guests, and the ways that our traditions bind us together as an ‘ohana (family).
