For Hawai‘i residents on Moloka‘i and Lana‘i, and for travelers to those communities – both kama‘aina and visitor – ‘Ohana by Hawaiian will provide safe, reliable, on-time air service, fully integrated with the Hawaiian Airlines network, offering seamless connectivity throughout the Islands, and onto North America and the Asia-Pacific regions. ‘Ohana by Hawaiian will provide convenience, quality and authentic Hawaiian hospitality for all who travel to and from these island communities.
The name ‘Ohana, the Hawaiian word for family, also conveys the mission of the new operation: bringing people together from near and far. Through its mission of connecting communities, ‘Ohana by Hawaiian will help provide kinship, promote exchange and enrich local economies.
The aircraft design for the new brand has been created by renowned Hawai‘i designer Sig Zane, and incorporates traditional kapa fabric print elements that represent three symbols of our brand values, rooted in Hawaiian culture.
The Meaning Behind the Design
PIKO : UMBILICAL
The piko symbol is derived from patterns seen in braided ti leaves.
A star used in navigation
A month in the lunar calendar
Represents family and heritage
Manu : Bird
The manu symbol is derived from the shape of a bird in flight.
Prow of the wa'a (canoe)
Traditional mode of transportation between islands
Represents where we come from
The kalo symbol is derived from the shape of a taro leaf.
A staple source of sustenance
Defines connections, kinship
Represents family and connections to others
The kapa elements are woven together in a pattern derived from the Hawaiian Airlines route map, tracing modern connections between the communities of our island home.
Our fleet of modern, ATR42 turboprop aircraft evokes some of the magic and nostalgia of a bygone era, soaring along scenic shorelines. Service aboard ‘Ohana’s 48-passenger twin-turboprop aircraft will feature the friendly, world-class service Hawaiian Airlines is famous for, delivered in a lighter, more casual local style.