Hawaiian Airlines, Inc. Trademark and Keyword Usage Policy
Last modified: April 15, 2024

  1. Definitions
    1. “Excluded Countries” means (i) the member states of the European Union and (ii) the United Kingdom.
    2. “TSP” means any travel agency (including online travel agencies), accredited subscriber, non-accredited subscriber, GDS user, and any other person or entity accessing Hawaiian's reservation system content or acting as a sales intermediary between ticket purchasers and Hawaiian via the internet or any other electronic means, and the affiliates of the foregoing.
  2. Unless otherwise approved in writing by Hawaiian, a TSP must not purchase as keywords, or otherwise use to drive consumers to its website or business, any Hawaiian Airlines trademarks or common misspellings or variants thereof (including but not limited to the trademarks and variants available at www.HawaiianAirlines.com/Keywords). However, this restriction does not apply to TSP’s advertising (i) on websites with a country code top level domain name for a country located inside the Excluded Countries (e.g., “websitename.fr” has a French top level domain name and is considered located inside the Excluded Countries), or (ii) that is targeted to customers located inside the Excluded Countries.
  3. Unless otherwise approved in writing by Hawaiian, a TSP must not publish web pages similar to those of Hawaiian Airlines (including but not limited to featuring layouts, backgrounds, patterns, colors or phrases similar to those used by Hawaiian Airlines or likely to cause confusion among consumers). This restriction applies to, but is not limited to, any participation by a TSP in search related advertising services with any internet search engine or similar company.
  4. Failure to abide by this Trademark and Keyword Usage Policy (the “Policy”) will result in appropriate action, up to and including removing the ability to sell Hawaiian Airlines tickets.
  5. This Policy and the list of trademarks and variants available at www.HawaiianAirlines.com/Keywords are subject to change without notice. TSPs are responsible for reviewing this Policy and the list of trademarks and variants periodically.