Addendum to Governing Travel Agency Agreements (GTAA)
For ARC and IATA Accredited Agents and Their Affiliates.

Your travel agency, including affiliated agency locations under common control that are accredited by Airlines Reporting Corporation (“ARC”) or the International Air Transport Association (“IATA”) (collectively, the “Agent”), has entered into either or both of the Agent Reporting Agreement (the “ARC Agreement”) with ARC with respect to travel agency location(s) in the United States and the IATA Passenger Sales Agency Agreement (the “IATA PSAA”) with IATA with respect to any travel agency locations outside the United States (collectively, as applicable, the “Governing Travel Agency Agreements”).

The terms governing the agent-principal relationship between Agent and Hawaiian Airlines, Inc. (“Hawaiian”) are set forth in this addendum and in the Governing Travel Agency Agreement applicable to each travel agency location and any other agreement entered into by Hawaiian and Agent (such agreements, together with the terms in this addendum, being referred to collectively as the “Agreement”). Hawaiian has appointed Agent to act as an agent for Hawaiian in the sale of Hawaiian’s products and services (“Agent’s Appointment” or “Appointment”).

Agent acknowledges and affirms that it is an agent of Hawaiian. As of the effective date set forth at the end of this addendum, compliance with the instructions in this addendum, as well as the other terms of the Agreement and the Rules (defined in Section 3(a)(i)), are conditions to the continued Appointment of Agent. To the extent that Agent engages employee, sub-agents, services vendors or other third party contractors to support Agent’s activities within the scope of the Appointment, Agent will be responsible to Hawaiian for their full compliance with the Agreement. The Agreement applies to any tickets issued using Hawaiian’s ticket stock.

    Hawaiian may independently review any of Agent’s locations, including those under Agent’s common control, that are accredited by ARC or IATA (the “Agency Locations”). The review may include on-site inspection of any Agency Location to determine that Agent’s operations comply with Hawaiian’s requirements for its agents in the sale of Hawaiian products and services. In its sole discretion and at any time, Hawaiian may, upon written notice to Agent, exercise its rights to suspend or limit Agent’s Appointment, including immediately terminating Hawaiian’s appointment of any Agency Location or Agent’s Appointment. If any Agency Location is terminated, Agent may not act in any agency capacity for the sale of Hawaiian’s products and services from that terminated Agency Location. If Agent’s Appointment is terminated, Agent may not act in any agency capacity whatsoever for the sale of Hawaiian’s products and services from any location.
    1. Right to Modify Commission Policy.
      1. Hawaiian does not currently pay base commissions to any ARC- or IATA-accredited agents for the sale of Hawaiian’s products and services. Hawaiian, in its sole discretion, reserves the right to modify its commissions and other compensation policies for agents at any time.
    2. Limitations on Any Commissions
      1. If Hawaiian chooses to pay any commissions for the sale of Hawaiian’s products and services, Hawaiian will pay commissions to Agent only in accordance with its then-current policy and only for Agent’s issuance of standard tickets that show Hawaiian as the ticketing carrier and that are properly issued in accordance with this Agreement. Agent is not entitled to any commission for (1) tickets for which a full or partial refund is made, (2) late or unreported tickets, or (3) tickets issued to owners, officers, directors, stockholders, members, partners, or employees of either Agent or any person or entity which controls, is controlled by, or is under common control with Agent. Any commissions are based on the fare paid only; Hawaiian does not pay any commissions on governmental or similar taxes, fees, and charges, or fees or charges collected by Agent for its own account or for the account of a third party.
    1. General.
      1. Agent will strictly adhere to Hawaiian’s current instructions, rules, regulations, requirements, conditions of sale or carriage, tariffs, and procedures (the “Rules”) in booking any reservation or issuing, reissuing, selling, exchanging, refunding, canceling, or reporting any ticket calling for transportation on Hawaiian. Agent will ensure that its systems, processes, and sales practices accurately display and convey all information relating to Hawaiian’s products and services as presented by Hawaiian, including with respect to the display, offer, booking, ticketing or sale of Hawaiian’s products and services. Agent will also comply with all laws and regulations applicable to its activities under the Agreement. Failure to comply may subject Agent to debit memos from Hawaiian for any deficiency or any loss incurred by Hawaiian by reason of the violation and the suspension, limitation, or termination of Agent’s Appointment. The instructions in this addendum do not prohibit Agent from offering discounts off its own service charges or other fees to its customers or otherwise compensating its customers in connection with transportation on Hawaiian. If Agent charges a service or other fee for the services that it provides to customers or compensates its customers, such charges, fees (including any discounts) and compensation shall be listed separately from Hawaiian’s fare information, so that the components and calculation of the final sale price is clear to the customer (e.g., the fare as published by Hawaiian must always be separately displayed). Agent must comply with these specific instructions with respect to Hawaiian’s products and services, but Hawaiian does not otherwise impose any restriction or requirements with respect to how Agent displays Hawaiian’s products and services provided that Agent treats Hawaiian’s products and services in substantially the same manner as other airlines.
    2. Order of Precedence and Conflicts of Law.
      1. In the event of any conflicts between the instructions in this addendum, Hawaiian’s Contract of Carriage, the Governing Travel Agency Agreements, or applicable law or regulation, the conflict shall be resolved by giving priority as follows:
        (1) applicable law or regulation;
        (2) Hawaiian's Contract of Carriage;
        (3) the instructions in this addendum;
        (4) the Governing Travel Agency Agreements.
        If Agent is accredited by IATA only and is subject to an incentive agreement that was in effect on or before November 1, 2022, then this addendum applies to that Agent, but in the event of a conflict between this addendum and Agent’s existing incentive agreement, the existing incentive agreement will override this addendum but only for the remaining duration of the incentive agreement (without extension).
    3. Prohibition of Abusive Practices.
      1. Agent acknowledges that Point-Beyond Tickets, Back-to-Back Tickets, Throw-Away Tickets, Duplicate Bookings, Cross Border Ticketing, and other fraudulent, fictitious, or abusive bookings, violate Hawaiian’s Rules. (See Hawaiian’s Booking and Ticketing Policy for definitions of these types of bookings and detailed restrictions on booking and ticketing.) In addition, Agent acknowledges that “Sales Location Shifting” (i.e., making a booking or issuing a ticket from a sales location that is different than the one selected by the customer to circumvent availability, commissions, or other airline controls) violates Hawaiian’s Rules.
      2. It is the Agent’s responsibility to ensure that ticketing or bookings done by Agent are compliant with Hawaiian’s Booking and Ticketing Policy (as such policy and link may be updated from time to time).
      3. Circumventing journey controls or separating “married segments” to obtain otherwise unavailable inventory is also prohibited (this prohibition also applies to software or apps that facilitate such circumvention). Furthermore, since Hawaiian is not a participant in other carriers’ private agreements and since Hawaiian does not honor other airlines’ discount codes, Agent agrees that other airlines’ private or contracted fares or ticket designators may not be ticketed using Hawaiian’s ticket stock.
      4. Agent acknowledges that it may not ticket bookings for Hawaiian products and services where the booking was created by a third party unless Hawaiian has expressly authorized Agent to ticket such third party bookings.
      5. If, to the extent permitted by Hawaiian, Agent participates in transferring bookings or tickets contained in Hawaiian itineraries among Agency Locations or between Agent and other third parties, then Agent will cause any resulting duplicate booking or ticket associated with such Hawaiian itinerary to be immediately canceled.
      6. Hawaiian generally allows the use of passive segments, except in the case of satisfying productivity requirements of distribution intermediaries or to circumvent fare rules, provided that the Agent agrees to pay for the charges incurred by the passive segments.
      7. Agent agrees not to facilitate or enable the promotion, sourcing or booking of Hawaiian products and services by third parties that perform travel agent services without accreditation from either ARC or IATA, unless expressly authorized to do so by Hawaiian.
      8. Agent acknowledges that if it engages in any of these prohibited practices mentioned in this Subsection (c), or sells or issues a ticket used for any of these prohibited purposes mentioned in this Subsection (c), or conduct similar activities, Agent will be subject to (1) debit memos, (2) the suspension, limitation or termination of Agent’s Appointment, and (3) other remedies available to Hawaiian.
    4. Fraud and Misrepresentations.
      1. Agent will not engage in any fraudulent activity, including altering flight coupons for non-qualifying discount travel, backdating tickets, or selling no-cash-value coupons, discounts, or upgrades. Fraudulent activity also includes (1) intentionally withholding or misrepresenting information regarding Hawaiian’s products and services, such as information regarding availability and pricing, and (2) fraudulent advertising, including directly or indirectly using any automated, deceptive or fraudulent means to generate impressions, click-throughs, or any other similar deceptive actions in relation to advertisements or Internet promotions on an Hawaiian web site or mobile app or in relation to advertisements or Internet promotions of Hawaiian (or its products or services) on third party websites.
      2. Except for fares filed for bulk ticketing (which must be settled as cash form of payment) or unless otherwise agreed in writing, for all tickets issued using Hawaiian’s 173 validation code with Hawaiian as the merchant of record: (1) Agent must report such tickets through the applicable Billing and Settlement Plan or Area Settlement Plan with the same form of payment provided by the customer, and (2) Agent must not use a credit card which is issued in the name of the Agent, in the name of any of the Agent’s personnel, or in the name of any third party, other than the customer, his or her employer or a representative of the customer, to issue such tickets. Additionally, with the exception of tickets for private or contracted fares that Agent is authorized to receive, Agent will ensure that Hawaiian is the merchant of record for all transactions.
    5. Regulatory Compliance.
      1. All advertising and promotions by Agent for Hawaiian’s products and services will fully comply with all applicable laws, rules and regulations as well as any guidelines from the Department of Transportation (“DOT”) and other government regulators. For example, all print advertising will comply with all applicable disclosure requirements for codeshare or long-term aircraft wet-lease arrangements involved in the markets being advertised, and all radio and television adverts will disclose the fact that some services may be provided by other airlines, as required by 14 CFR 257-5(d). In addition, Agent must comply with all rules and guidance from the DOT and other government regulators regarding advertising and promotions, including those pertaining to full fare advertising, price increases and ancillary services. Failure to comply with the above mentioned or other applicable regulatory requirements will subject Agent to debit memos and the suspension, limitation or termination of the Agency Locations or Agent’s Appointment by Hawaiian.
      2. When its personnel are at a Hawaiian facility, Agent shall ensure that its personnel shall at all times comply with all applicable safety, security, and health rules, regulations, and policies in effect at Hawaiian’s facilities and in accordance with Hawaiian’s operations, including without limitation, any COVID-19 vaccination and testing requirement policy.
      3. Agent represents that the equipment, system(s) or service(s) it provides Hawaiian under the Agreement do not use Covered Telecommunications Equipment or Services. Agent shall immediately notify Hawaiian in the event it determines at any time that it cannot continue to make the representation provided in this Section. For purposes of this Section, “Covered Telecommunications Equipment or Services” has the meaning as set forth in Section 889 of the Fiscal Year 2019 National Defense Authorization Act (as such definition may be amended from time to time).
    6. No Biasing or Alterations
      1. Agent’s systems, processes and practices may automate a customer’s preferences for air carrier, but must not otherwise involve any form of bias against Hawaiian’s products and services, or alter the information provided by Hawaiian. Agent must not facilitate or encourage such biasing or alterations by others. Additionally, Agent will not impose service fees, or other fees (including, without limitation, ticketing fees or charges, paper ticket fees or charges, delivery fees or charges, booking fees or charges, incentives or other features) with respect to the display, offer, booking, ticketing or sale of Hawaiian’s products and services that are higher than those imposed for the display, offer, booking, ticketing or sale of any other carrier’s products and services. Similarly, if Agent offers discounts or markups to its customers in connection with the offering or sale of carrier products and services, Agent will not discriminate against Hawaiian when setting such discounts or markups. If Agent charges a customer a service or other fee for its services, such charge or fee shall be listed separately and the charge or fee for an Hawaiian booking or other Hawaiian product or service must be equal to the lowest fee imposed by Agent for other air carriers.
      2. Agent shall not revise, delete or change in any manner whatsoever any Hawaiian Data (defined in Section 7(b)) that is made available by Hawaiian, directly or indirectly, to Agent. Except with respect to the Hawaiian Data and the Marks, nothing in this Agreement shall restrict Agent’s right to develop, update, change, alter, remove or otherwise modify the content displayed or presented through Agent’s or its affiliates online or offline distribution channels, provided that such changes shall apply equally to all carriers. Any modifications to the Hawaiian Data by Agent shall be subject to Hawaiian’s prior written approval, which may be withheld in Hawaiian’s sole discretion.
    7. Redistribution.
      1. Agent’s Appointment is for purposes of the Agent marketing and selling Hawaiian’s products and services directly to customers for those products and services. Agent’s Appointment is specific to Agent, and does not include any authority for Agent to act as an intermediary for distribution of Hawaiian’s products and services via third parties. Specifically and without limiting the previous sentence, Agent may only directly or indirectly redistribute Hawaiian Data for use or display via third party websites or services (including, for example, through web sites or mobile platforms that are provided by Agent but re-branded for a third party so that it appears to be a service from a third party) if Hawaiian is a party to any such distribution arrangement. In addition, if Agent uses or works with a non-accredited entity in making a booking, then Agent acknowledges and agrees that Hawaiian reserves the right to reject the booking in Hawaiian’s sole discretion and that Agent nonetheless remains fully responsible to Hawaiian in all respects for any bookings made by third parties and ticketed via Agent’s Appointment.
      2. Notwithstanding the foregoing subsection (i), an Agent may redistribute Hawaiian Data to third party intermediaries (A) for use on a website with a country code top level domain name for a country located inside the Excluded Countries (e.g., “” has a French top level domain name and is considered located inside the Excluded Countries) and mobile phone app equivalents of such websites, or (B) for use on a website or mobile phone app that specifically targets customers located within the Excluded Countries. “Excluded Countries” means the member states of the European Union and the United Kingdom.
    8. PNR Content.
      1. Complete information in a reservation is important to appropriately service customers during the course of travel and required for governmental compliance programs such as Secure Flight, therefore Agent must provide Hawaiian with all the contact information offered by customers including but not limited to phone fields and email addresses as well as any other information required by governmental authorities. Agent may not substitute any contact information or provide Agent’s contact information in lieu of such customer information without the consent of Hawaiian and the customer. Hawaiian will treat any personal data included in the PNR content received in accordance with Hawaiian’s privacy policy.
    9. Exceptions.
      1. To be valid, any exceptions to Hawaiian’s Rules in the booking of any reservation or the issuance, reissuance, or refund of any ticket calling for transportation on Hawaiian must be documented by Hawaiian in the applicable PNR.
    10. Test Bookings.
      1. Hawaiian may make test bookings via an Agency Location without notice.
      2. Upon request by Hawaiian, Agent will refund the test bookings including any fees or surcharges applied by Agent within thirty (30) days of such request.
    11. Sign Up Links.
      1. If requested by Hawaiian, Agent agrees to implement a registration process for customers to register in the HawaiianMiles Program that enables the customers to read and accept the HawaiianMiles Program terms and conditions before registering. Agent agrees not to submit any customer information for registration in the HawaiianMiles Program without first obtaining such customer’s prior affirmative consent (e.g., via a checkbox that was not pre-checked) to join the HawaiianMiles Program and to be bound by the terms and conditions of the HawaiianMiles Program (as may be updated from time to time at Hawaiian’s sole discretion).
    Hawaiian’s validation plate is Hawaiian’s sole property, and Agent will surrender it immediately upon demand by Hawaiian, ARC or IATA. Agent shall not use Hawaiian’s 173 validation code to circumvent termination or in the absence of appointment by Hawaiian or another airline, for example, by issuing electronic tickets or any other traffic documents for transportation on any airline that has refused to appoint, or has terminated its appointment of, Agent. Further, Agent will not issue tickets for transportation on Hawaiian on behalf of any other travel agency location for which Hawaiian has refused or terminated its appointment, including any of the Agency Locations. Agent will not use Hawaiian’s validation codes to issue tickets for transportation on carriers that do not maintain a ticketing and baggage interline agreement with Hawaiian.
    1. Agent is subject to Hawaiian’s Debit Memo Policy (as such policy and link may be updated from time to time). If Agent issues a ticket in violation of this Agreement or is otherwise in violation of the Rules Hawaiian has issued for travel agents, Hawaiian may (a) issue a debit memo to Agent for any deficiency or any loss incurred by Hawaiian by reason of the violation, including, without limitation an amount equal to the cost of the ticket, the difference between the applicable fare and the fare actually used, GDS fees, lost revenue from spoiled inventory, or an administrative service charge, as Hawaiian deems appropriate, and (b) immediately suspend, limit or terminate the Agency Location or Agent’s Appointment upon notice to Agent.
    Agent will comply with Hawaiian’s Rules and any specific contractual requirements concerning agency incentives, promotions, or overrides with Hawaiian in which Agent participates or has an interest. Failure to comply subjects Agent to (a) forfeiture and repayment to Hawaiian of all sums paid by Hawaiian to Agent or the value received by Agent, (b) the suspension, limitation or termination of Agent’s right to participate in or receive all or a part of any agency incentives, promotions, or overrides, and (c) the suspension, limitation or termination of Agent’s Appointment.
    1. Background.
      1. The creation, development, collection, verification, formatting, organizing and maintenance of fares, schedule, inventory, merchandising and other pre-booking data about Hawaiian’s products, services and facilities requires extensive investment of time, money and specialized resources of Hawaiian. For example, Hawaiian expends significant amounts of time and money to (1) analyze markets and competition for air transportation and related products and services, (2) analyze aircraft fleet types and utilization, (3) analyze operating conditions at airports and air traffic control infrastructure, crew scheduling requirements and legal/regulatory requirements, (4) develop, deploy and use proprietary algorithms, processes and techniques, many of which have taken years to develop and are critical to Hawaiian’s competitiveness, and (5) train its personnel to become skilled and knowledgeable about each of the foregoing. This investment in pre-booking data also results in post-booking data about Hawaiian’s products and services and the customers who purchase and consume them, and therefore Hawaiian’s post-booking data is similarly valuable and competitively sensitive. The integrity, value and availability of Hawaiian’s pre- and posting booking data can only be preserved if it is accessed and used in ways that have been authorized by Hawaiian. Unauthorized access can cause disruption and harm to Hawaiian’s systems, business and customers, and misuse of such data can lead to safety and security issues, as well as cause material commercial harm to Hawaiian.
    2. Hawaiian Data.
      1. Agent understands and agrees that as between Hawaiian and Agent and as a consequence and condition of Agent’s Appointment, any information or data, regardless of source or format, that (1) identifies Hawaiian (e.g., Hawaiian’s trademarks), (2) identifies or is reasonably identifiable to services or products provided by Hawaiian, including all fare and inventory information, (3) is unique to a relationship between a customer and Hawaiian (e.g., frequent flyer membership), (4) relates to a transaction between a customer and Hawaiian, including booking and payment data, (5) is passed by Agent to Hawaiian through a PNR or similar booking/sale record, or (6) is passed by or on behalf of Hawaiian to Agent in connection with this Agreement, ((1) to (6) collectively, “Hawaiian Data”), is and will be owned by Hawaiian and is Confidential Information of Hawaiian. Any successors, equivalents, compilations or derivatives of the foregoing, whether now known or hereafter devised, and in any medium or format, are also Hawaiian Data. It is recognized that Agent has its own rights to use personal data (as defined below) when such data is collected from a customer by Agent and a copy of such data is used in isolation from data that might otherwise constitute Hawaiian Data. For example, Agent has its own rights to a customer name and email address collected in the course of a booking made by Agent for travel on Hawaiian when such name and email is used separately from other Hawaiian Data. However, data falling within category (3) in the definition of Hawaiian Data (e.g., frequent flyer membership) does not fall within the foregoing rights of Agent because it is data that cannot be used in isolation from other Hawaiian Data. Access and use of Hawaiian Data by the Agent is solely for purposes of and is limited to those activities that are compliant with the Agreement and within the scope of the principal-agent relationship as defined and authorized by Hawaiian for all of Agent’s Locations.
    3. Examples of Unauthorized Activities.
      1. encouraging or agreeing to provide access to, or take affirmative steps to allow or permit such access to, any Hawaiian Data to any third party, through any process, including screen scraping, spiders, web "bots" or other device, software or system; (3) licensing, selling, or otherwise providing to any person or entity any software or other device that is capable of accessing Hawaiian Data from any source; or (4) editing, modifying, creating derivatives, combinations or compilations of, combining, associating, synthesizing, reverse engineering, reproducing, displaying, distributing, disclosing, or otherwise processing Hawaiian Data; (5) engaging in any kind of commercialization, marketing, advertising, licensing or resale that is based on Hawaiian Data (e.g., advertising credit card offers to consumers based on the Hawaiian Marks or flight information) except as otherwise permitted by the Agreement; (6) facilitating structured posting of Hawaiian Data to any third party electronic media, including without limitation Facebook, Twitter, online calendars; (7) accessing Hawaiian Data from any unauthorized source which Hawaiian may identify to Agent; (8) directly or indirectly using functionality to automatically poll Hawaiian’s inventory systems at an excessive rate; and (9) assisting, aiding, or abetting in any way the unauthorized access, use, distribution or display of Hawaiian Data, including Hawaiian Data obtained or derived from an Hawaiian website or mobile app or any other web site, mobile app or any other source, such as a Global Distribution System. Agent may not engage in any of the above examples, or any other unauthorized access, use, distribution or remarketing of Hawaiian Data, without the prior written authorization of Hawaiian. If Hawaiian offers any such prior written authorization to any similarly situated travel agent then, upon request of Agent, Hawaiian will offer such prior written authorization to Agent to the same extent and on the same terms and conditions. Agent is not authorized to agree to third party terms and conditions which would assign, transfer, or license Hawaiian Data or Hawaiian’s proprietary rights in Hawaiian Data to a third party or otherwise negatively impact Hawaiian’s proprietary rights to Hawaiian Data. If Agent learns that any third party is accessing, distributing, remarketing or displaying Hawaiian Data in any way obtained via Agent, including Agent’s web site, without Hawaiian’s written authorization, Agent will promptly inform Hawaiian and take all commercially reasonable measures, including commercial, technological, or legal measures, to prevent the unauthorized access, display, remarketing or distribution of Hawaiian Data. Agent further agrees not to use, or authorize use of, Hawaiian Data in any manner that is harmful to Hawaiian.
    1. Confidentiality.
      1. Agent will keep confidential and not disclose to any third party the following confidential information of Hawaiian: (1) any fare programs and commission arrangements that may be agreed with Hawaiian; (2) any and all post-booking data, including all PNRs, that cover Hawaiian products and services; and (3) any other Hawaiian Data that Hawaiian designates as confidential or is otherwise reasonably identifiable as confidential or proprietary information (“Confidential Information”). However, Hawaiian consents to Agent disclosing commission arrangements and payments to customers when this information is requested by the customer. Agent may also disclose Hawaiian Confidential Information to Agent’s directors, officers, employees or agents if such persons are bound by equivalent confidentiality commitments and have a legitimate need to know such information in order for the Agent to perform its obligations to Hawaiian. In addition, this Section will not prohibit Agent from making disclosures required by law or judicial process after making reasonable efforts to resist disclosure and notify Hawaiian. Agent further acknowledges that in many instances Hawaiian Data is protected as a trade secret. This provision will survive the suspension, limitation or termination or expiration of Agent’s Appointment.
    2. Privacy.
      1. For purposes of this addendum, “personal data” means information that identifies or could be used to identify a particular individual, such as name, mailing address, telephone number, email address, frequent flyer number, Social Security number, credit card or other payment data, date of birth, driver’s license number, account number or user ID, PIN, or password. Agent shall maintain its compliance with the requirements of all applicable privacy and data protection laws, regulations, governmental rules and orders in any applicable jurisdictions including the United States, Australia, Japan, South Korea and European Union. Agent will inform customers via Agent’s privacy policy or otherwise that their personal data will be disclosed to airlines (and used and disclosed in accordance with the airlines’ privacy policies) and if they are located outside of the United States, that their personal data will be transferred to and processed overseas, including in the United States of America. The Agent shall give its customers notice, and if required under applicable law obtain the customer’s consent, to such disclosure, transfer and processing of personal data. Each of the Agent and Hawaiian will be considered an independent data controller within the meaning of the E.U. General Data Protection Regulation. To the extent Hawaiian Data includes personal data, including as disclosed by the Agent, Hawaiian will handle such personal data in accordance with Hawaiian’s privacy policy and in accordance with applicable local laws and regulations. In all other respects, Hawaiian, as the owner of Hawaiian Data, can use and disclose Hawaiian Data for any purpose in compliance with all applicable local laws and regulations. Each party agrees to negotiate in good faith with the other party additional contractual terms and conditions to address applicable privacy and data protection laws, regulations or requirements and to meet the party or its Affiliates’ audit requirements.
    3. Data Security.
      1. Each party will establish, implement, maintain, and use reasonable physical, technical and administrative safeguards for Hawaiian Data in its possession or under its control in order to protect the same from unauthorized disclosure, access, use, destruction, loss, damage or alteration. Such safeguards will be in compliance with all applicable laws and regulations, including any privacy or data protection statutes in the United States, Australia, Japan, South Korea and European Union, and will be no less rigorous than (1) industry standard practices in the transportation and related services industry, and (2) reasonable security procedures and practices appropriate to the nature of such Hawaiian Data (the “Security Requirements”). For the avoidance of doubt, such data safeguards must include: (x) compliance with the current Payment Card Industry Data Security Standard, and VISA, MasterCard and any other applicable payment card network bylaws, rules and operating regulations and federal and state laws or regulations regarding the collection, storage, use and sharing of Hawaiian Data, including without limitation (A) creation and maintenance of a secure network to protect cardholder data; (B) use of all technical and procedural measures reasonably necessary to protect cardholder data it maintains or controls; (C) creation and implementation of secure measures to limit access to cardholder data; (D) monitoring access to cardholder data it maintains or controls; and (E) creation and implementation of an information security policy that ensures its personnel’s compliance with the foregoing; (y) encryption of all records and files that contain any personal data when the party transmits such records and files across public networks or any wireless network or stores such records and files on laptops, thumb drives or other portable devices or transfers such records and files for storage; and (z) compliance with any security standards required by local law or regulations, including the laws and regulations of the United States, Australia, Japan, South Korea or Member State of the European Union in which the Agent is located. In addition, each party shall require any of its employees, agents or contractors with access to Hawaiian Data to adhere to the Security Requirements. Each party agrees that the controls used to safeguard Hawaiian Data in its possession will take into account the sensitivity of such information. Agent accepts responsibility for the security of payment card data, cardholder data, or sensitive authentication data processed on behalf of Hawaiian. Each party represents and warrants ongoing compliance with the most current Payment Card Industry Data Security Standard and shall provide certification of compliance with this requirement upon request from the other party.
    1. Background.
      1. Hawaiian’s intellectual property, including its trademarks, logos, livery, travel posters, web sites and advertising, are important and valuable assets of Hawaiian. Who uses them and how they are used has an impact on their continuing value and fame.
    2. Hawaiian Marks and Correct Use.
      1. Hawaiian hereby grants to Agent a non-exclusive, non-assignable, sublicensable (only to affiliates of Agent in connection with their performance under this Agreement), royalty-free, limited license to use the trademarks, service marks and trade names of Hawaiian and its affiliates (collectively the “Marks”) solely for the purpose of promoting Hawaiian in connection with the sale of Hawaiian products and services, subject to the following: (a) such use shall be in accordance with and subject to Hawaiian’s published Trademark Usage Policy (as may be updated from time to time) available at, and expressly excludes any use that is not for the express purpose of promoting the sale of Hawaiian’s products and services under this Agreement, (b) Hawaiian shall have the right to revoke this license in respect of any particular use of any such Mark upon written notice to Agent, and upon receipt of such notice Agent shall promptly cease actively displaying or otherwise using the applicable Mark, and (c) this license shall terminate simultaneously with the expiration or termination of the Agreement or termination of Agent’s Appointment. For the avoidance of doubt, neither Agent nor any Agent affiliates may use the Marks in any other marketing or other purposes, and shall in no event use any Marks in any printed or published materials, without Hawaiian’s advance written consent. In the event that any term or condition in Hawaiian’s Trademark Usage Policy conflicts with the terms or conditions in this Agreement, the terms of this Agreement shall control.
      2. Within five (5) business days of termination of the Agreement or termination of Agent’s Appointment, Agent shall immediately discontinue use of the Marks and remove and destroy any materials which contain the Marks.
      3. Agent shall not adopt or otherwise use any trademarks, service marks, or trade names containing confusingly similar names, designs or other attributes to the Marks, nor dilute the Marks in any manner whatsoever. Agent acknowledges that Hawaiian owns the Marks. Agent shall not alienate, contest or deny the validity of rights and title of Hawaiian to and in the Marks, nor permit any third party to do the same or use the Marks. Agent acknowledges that that any use by Agent or its affiliates of the Marks in a manner that is not expressly authorized, or in any other unauthorized manner, shall constitute a material breach of this Agreement and an infringement of Hawaiian’s rights in the Marks.
      4. In connection with any authorized use of the Marks, Agent shall only use the images provided by Hawaiian. Agent shall not (1) alter a Mark in any way without Hawaiian’s express approval, (2) use a partial Mark, (3) display a Mark without the appropriate trademark, copyright or other designation, as specified by Hawaiian, (4) use a Mark in any manner that would diminish its value or otherwise harm the reputation or goodwill of Hawaiian, or (5) use or register any domain name that is identical or confusingly similar to any Mark.
    3. Trademarks and Keyword Usage Policy.
      1. Agent shall comply with Hawaiian’s Trademark and Keyword Usage Policy (as such policy and link may be updated from time to time).
    4. No Implied or Other Rights.
      1. Agent understands that it has no rights in Hawaiian’s intellectual property, nor can continued use of any of Hawaiian’s intellectual property ever give Agent any rights in or to any of Hawaiian’s intellectual property. Agent acknowledges that a breach of this Section will cause Hawaiian significant, irreparable injury and that Hawaiian’s monetary remedies alone for a breach will be inadequate. Agent will obtain Hawaiian’s written authorization (e-mail will suffice) before any use of Hawaiian’s intellectual property.
    Hawaiian has the right to enter any Agency Location upon reasonable advance notice to: (a) inspect Agent’s books and records relating to sales of Hawaiian’s products and services and to ensure Agent’s compliance with the provisions of the Agreement; and (b) audit Agent’s books and records to detect or establish Agent’s abuse of, or failure to comply with, any of Hawaiian’s Rules concerning sale of travel on Hawaiian, agency free and reduced rate travel, agency incentives, promotional or override programs, or Agent ticket fraud. Agent agrees that Hawaiian may use information obtained from ARC or IATA to evaluate the credit-worthiness of Agent and Agent’s employees and owners.
    Hawaiian reserves the right to recoup and offset any amounts owed to it by the Agent against any amounts otherwise due to Agent from Hawaiian.
    1. Prior Agreements.
      1. This addendum supersedes all prior addenda to the Governing Travel Agency Agreements and rules that Hawaiian has presented via its websites (including any printed versions of such online addenda).
    2. Effect of Termination.
      1. Any rights or obligations of the parties in this addendum which, by their nature, should survive termination or expiration of this addendum will survive any such termination or expiration, including the prohibition on Agent continuing to act in any sales capacity with respect to Hawaiian’s products and services.
    3. Waiver.
      1. Any waiver or modification of any of the terms of the Agreement, including this addendum, must be in writing from Hawaiian. Hawaiian may amend or modify its policies and the instructions in this addendum at any time. Agent agrees that failure of or delay by Hawaiian to require strict performance or to enforce any provision of the Agreement, or a previous waiver or forbearance by Hawaiian, will in no way be construed as, or constitute, a continuing waiver by Hawaiian of any Rule or any provision of the Agreement.
    4. Severability.
      1. If any provision of this addendum or the Agreement conflicts with the law under which this addendum or the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction, such provision will be deemed to be restated to reflect as nearly as possible the original intentions of the parties in accordance with applicable law. The remaining provisions of this addendum or the Agreement, and the application of the challenged provision to persons or circumstances other than those as to which it is invalid or unenforceable, will not be affected thereby, and each such provision will be valid and enforceable to the full extent permitted by law.
      1. The Governing Travel Agency Agreement and this addendum (including the agreement to arbitrate contained in Section 12(e)(ii) below), and the entire relationship between the Hawaiian and Agent including all disputes that may arise between Hawaiian and Agent regarding the formation, interpretation or enforcement of this addendum or the Agreement, will be governed by and construed in accordance with the laws of the state of Hawaii, without giving effect to any choice of law or conflict of law provisions, whether of the State of Hawaii or any other jurisdiction.
      2. All disputes arising out of, relating to, or in connection with the Governing Travel Agency Agreement or this addendum, or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate (a “Claim”), shall be finally settled under the Rules of Arbitration of the International Chamber of Commerce by three arbitrators appointed in accordance with the said Rules (the “Tribunal”). The seat shall be New York, New York. While the seat of the arbitration will remain New York, New York, hearings may, upon mutual agreement of the parties, be held in the following locations: Honolulu, London, New York or Singapore. The language of the arbitration shall be English.
    6. Injunctive Relief.
      1. In addition to the authority conferred on the Tribunal by the above designated rules, and without prejudice to any provisional measures that may be available from a court of competent jurisdiction, the Tribunal shall have the power to grant any provisional measures that it deems appropriate, including, but not limited to, provisional injunctive relief, and any provisional measures ordered by the Tribunal may, to the extent permitted by applicable law, be deemed to be a final award on the subject matter of the measures, and shall be enforceable as such.
      2. Nothing in Section 12(e) shall prevent either Hawaiian or the Agent from seeking provisional measures from any court of competent jurisdiction, and any such request shall not be deemed incompatible with the agreement to arbitrate or a waiver of the right to arbitrate.
    7. No Third Party Beneficiaries.
      1. No person who is not a party to the Agreement shall have the right to enforce any terms or conditions of the Agreement or the instructions in this addendum (i.e., there are no intended third party beneficiaries).
    8. Prevailing Language.
      1. The English version of the instructions in this addendum represents the understanding of both parties, and any other version is provided for reference and translation only. Should any conflict arise between the English language version of this Agreement and any translation hereof, the English language version will govern.
    9. Links.
      1. If you are unable to obtain any document at a link contained in this addendum please contact Hawaiian and we will provide a copy of the documents at the links to you.

Effective from April 15, 2024