31 Days of Lei
Lei is a symbol of aloha, an expression of love. It connects us to one another as well as the aina (land) from which it came.
Our lei traditions are always celebrated on the first of May, Lei Day in Hawaii, with music, dance and storytelling. But this year, the festivities continue all month long for 31 Days of Lei, giving us more time to savor and share the joy of lei.
Hear stories from our ohana
Lei is a gift from the heart with personal significance to members of our employee community.
Join us as we bring 31 Days of Lei to some of our favorite cities with some fun surprises.
Special keepsakes for 31 Days of Lei
Our events made lasting impressions with limited-edition mementos.
4,750 lei given out in May
It was our pleasure to surprise guests with fresh lei throughout May.
Your chance to win 200,000 miles
Just as a lei brings loved ones together, we want to help you connect with the people and places that matter most. All month long, we’re giving away 200,000 miles
each week — and you only have to enter once for multiple chances to win.
